Mobile Branding War Generates Heat Among Chipmakers

The battle between the mobile giants like the Samsung or Apple is generating a fierce competition in chip makers such as Intel, Nvidia, and Qualcomm who want to grab the attention of the consumers about who is powering their power devices. These chip makers want to build a brand loyalty in this process. Among the chip makers “Intel” is leading in the pack with its hugely successful “Intel Inside” marketing campaign.  The “Intel Inside” campaign was launched in the year-1991 with stickers that turned the electronic components within the various electronic products such as computers, laptops and other devices as premium products.

In 2012, Intel inside logo appeared on the backs of smart phones that were launched in United States, United Kingdom, Russia and India. Intel is considering starting its own marketing campaign on phones in United States next year in order to gain advantage over rivals Nvidia and Qualcomm that are not so popular among the consumers.  The PC market is dominated by Intel but is behind its smaller competitors in the ever growing mobile industry. Intel now would like to flex its branding muscle in mobile marketing to try to catch up with its rivals.

However, it remains to be seen how many of the handset manufacturers will agree to put Intel inside logo on their devices. Until now Apple, has refused to share branding with any of its suppliers and on the other hand Google’s Motorola Mobility is using the Intel’s branding on “Razr i” smart phone that was duly launched in London on 18th September. There is however a risk of confusing the consumers which is well known as NASCAR effect.   A good idea would be to add extra branding to products only when an additional brand strongly conveys a quality that the handset maker’s own brand lacks.

Texas Medical center plans a massive war effort on fighting cancer

The University of Texas – MD Anderson Medical Cancer Center in Houston, which is popularly known as the Texas Medical center is launching a huge battle against eight specific forms of cancer. The efforts are similar to “moon shot” efforts carried out to push for space exploration some fifty years ago. The Texas Medical center is the nation’s largest medical center with one of the highest densities of clinical facilities for patient care, translational research and basic science.   The MD Anderson Medical center is expected to spend as much as $3 billion on the project over the next ten years.

The cancers that are being fought against are especially related to deadly forms of ovarian and breast cancer along with lung, melanoma, prostate, and two types of leukemia. The other type of cancer that has been targeted is the myelodysplastic syndrome which the “Good Morning America” co-anchor Robin Robert is afflicted with and he had a bone marrow transplant to treat it in this center on Thursday.

The main goal of the project is to find cures and lower deaths even though no overall standards have been set as individual projects for various cancers have particular objective. Dr. Ronald DePinho, President of the Cancer Center informed that the hospital is ready for the battle of the 21st century with many weapons needed like genetic information, more precise drugs that are already in place.

Apple sets a record by selling two million phones in just 24 hours

Apple incorporation has created a record of sorts by booking orders for over two million iPhone 5 models in the first twenty-four hours that reflected the higher than expected demand from the consumers for this iPhone model.  The icing on the cake is that the share price of this corporation rose to $691.28 per share on NASDAQ. The shares had gained nearly 22% in the past three and half months towards built up to the launching of the Apple iPhone5.

The Apple’s US store through its website stated that it was projecting shipments for the iPhone5 will take about two weeks to fulfill. The company’s website revealed that the buyers from United Kingdom, Germany and France have to wait as much as three weeks to receive their orders when iPhone 5 will start shipping the iPhone next Friday.  The new model will also be available in Apple stores coming Friday as a walk-in buy.

Even analysts were surprised at how quickly Apple planned to roll out the new model globally and opined that this was the fastest roll out of the phone since it launched its’ first iPhone in 2007. Wall Street analysts forecast that Apple may sell over 42 million units this year alone.   However, some analysts believe that early sell out may be due to supply crunch on part of Apple.

A Perfectly Preserved Mammoth Discovered- Raises Hopes For Cloning

An international team of researchers have discovered the unique material in a permafrost mammoth graveyard in remote Yakutia in east of Russia. The unique material from this mammoth  include cells that are perfectly preserved bringing closer the prospect of cloned comeback of this iconic tusked creature that used to exist some 10,000 years back on this planet. The exceptionally preserved material was found at a depth of about one hundred meters by an international team of scientists who made the find in August and had opined that the material can be used in cloning.

These wholly mammoths were killed due to the combination of climate change and human hunters as per the latest research conducted on these creatures. Most of these wholly mammoths died about 10,000 years ago with the last small populations which were living on islands lingering until about 4,000 years ago.  The findings of this mammoth includes ‘soft, fatty tissue, hair, bone marrow as described by the Semyon Grigoryev – Director of the Mammoth Museum at the North-Eastern Federal University in Yakutsk who led the expedition team.  This expedition has also resulted in close ties between scientists from different countries.

Professor Adrian Lister of the Natural History Museum in London has opined that this discovery is one of the most complete mammoth carcasses that had been ever found.  The latest find coincides with a “Jurassic  Park Prize” being mooted for the first team that is able to bring back an extinct animal back to life.  Steven Spielberg – who directed films based on Michael Crichton’s Jurassic Park thrillers about cloning dinosaurs, will be approached to support the prize.  The X-Prize Foundation that offered the prize for private space ventures is promoting the scheme.

Serena Williams shows her winning streak by claiming U.S. Open

Serena Williams once again proved her worth by sheer determination and unquestionable skill by beating the World No.1 Victoria Azarenka – 6-2, 2-6, 7-5 in a stunning and dramatic performance to clinch her fourth U.S Open Title at the Flushing Meadows.  This is her 15th Grand Slam title overall and with this win Serena Williams had become the first women tennis player to cross the $40 million in earnings. Williams showed her physical endurance by surviving a ferocious comeback from Azarenka.  Serena Williams also became the oldest U.S. Open champion in nearly four decades.

The U.S Open this time was billed as a clash between the greatest player of her generation and the top player in the world this year and this game quite lived up to the expectations. Serena raced through the game through the opening set in just thirty-five minutes with two service breaks and sixteen stunning wins. Adding to that, Serena Williams has not dropped a set in the tournament, losing only 19 games through six matches before this Sunday game. In addition, to that she had an immense pressure and a negative reaction to her loss at the French Open in late May this year.

Serena Williams now joins the ranks of Martina Navratilova as the only women over the age of 30 to win the U.S. Open and Wimbledon in the same season since 1968. She will turn 31 on September 26 and now she is dominating the game. Serena Williams won her first major championship at the age of 17 at the 1999 U.S. Open.  The crowd at the Arthur Ashe Stadium center court roared in excitement as the two titans produced some excellent shots with the stakes rising and the excitement refusing to die down.


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