A grand launching of YouTube food channel – Hungry – with seasoned TV professionals

YouTube the blue eyed baby of Google Inc. is planning to launch a new food content channel named – HUNGRY- by roping in Mr. Bruce Seidel –who was a Food Network and Cooking Channel veteran. This veteran just came out from the Network TV to manage the activities of YouTube’s latest content channel – HUNGRY-. The channel is going live on 2nd of July-2012. The focus of this much awaited channel is a combination of how to and food videos presented by celebrities.

The main focus of YouTube in the launch of this channel is to create a direct and rich interface among its 800 million users globally about their food concerns that is not so easily captured in the case of network television. Seidel is drawn to this venture because he is confident of the YouTube’s capacity and capability of drawing more viewers than is possible in case of network television. Seidel believes that the future of the food television does not lie in television.

The food content channel –Hungry- consists of food videos that are professionally produced and are as worthy as those produced by any network. Seidel has also roped in former alumnus of Food Network and Cooking Channel Mr. Duff Goldman. Goldman will be featuring in one of the series of channel as a cake master in a reality show named – “Ace of Cakes”.

Goldman will also serve as a talent and programming consultant with –HUNGARY- and is eagerly waiting to push in the food television concept in a full fledged way. The launching of this channel will coincide with the running of videos with duration of two to three minutes and new episodes being posted every week. YouTube formed a partnership with multimedia studio Electus-IAC for overseeing its channel’s content and in the production of the serials.

YouTube which was previously dominated by low end and nil budget users generated videos now with the launching of this content channel – HUNGARY- will enter into the trajectory of niche oriented content channel arena by the end of the summer.

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