A New Twist to the Olympian Tale

Social integration has added a new twist to the Olympians’ stories with Universal Sports and BP introducing the social engagement platform BumeBox. Using the platform they will be presenting a series of webisodes which will highlight the personal stories of the Olympic and Paralympics hopefuls in the coming weeks.

The Olympic fans will not just be able to watch the videos but also will be able to follow the athletes’ continuing journey with real-time updates which will be embedded on the ‘Journey to the Games’ homepage. With the help of BumeBox fans will be able to track the athletes’ latest social media posts and also take part in discussions as well as see and respond to related tweets from other fans.  They can also choose to find and follow their favorite athletes and tweet encouragement directly to the Olympic and Paralympic hopefuls.  The whole idea of the effort is to help fans get to know the athletes who they’ll be watching at this summer’s Olympics in London so that the fan’s will get to know the stories behind their success and their journey to the sport’s highest stage and how they trained for it. The first episode aired late on Wednesday night featured hurdler and twitter sensation Lolo Jones and in the coming weeks Bryan Clay, Tatyana McFadden, Johnathan Horton and others will be featured.

BumeBox has previously produced social experiences for Marc Jacobs, eBay and Fox Studios. CEO Jon Fahrner says that the key to his company exceeding expectations since its launch last July is because its technology allows sites to integrate social tools and conversations without the cumbersome and unsightly widgets. for the Olympic series, a field below the featured web video allows users to tweet directly without switching to Twitter and provides live updates form American athletes and sponsors as well as from fans using Olympic related hashtags. Also a menu on the left of the video allows users to view more information related to the featured athlete when they hover over the headshot. According to Fahrner it’s the combination of content and constantly updating social feeds that helps to give a new twist to storytelling and gets him most excited.

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