Apple fails to obviate the mobile tracking lawsuit

Apple incorporation has a huge setback when it failed to fend off the high-profile iPhone tracking law suit. Now the owners of iPhones, iPads, and iPod Touches has been given green signal to pursue claims against Apple under two California Consumer protection laws. A decision to this effect has been passed on by the U.S. District Judge – Lucy Koh in San Jose, California, who oversees this nationwide litigation that combines 19 lawsuits.

However, the judge had ruled out claims that Apple has violated the customers’ privacy rights and also ruled out claims under the federal laws addressing wiretaps, computer fraud and records disclosure. The other defendants that were dismissed from this case include Admob Inc, Medialets Inc, Flurry Inc and AdMarvel Inc. With the result of this judgment, Apple is now entrusted upon to defend accusations, that it allowed advertisers to secretly track the activity of millions of iOS (iPhone Operating System) device users.

The lawsuit is in concurrence with the April-2011 presentation from two programmers claiming that Apple has been in a sneakily manner tracking the movements or personal data of the iPhone users through their devices. However, Steve Jobs – co-founder and CEO of Apple Inc. denied in several interviews at that time that the company he co-founded had ever tracked or ever tracks the customers’ movements.

In the lawsuit the plaintiffs argued that Apple designed its devices in such a way that it lets the mobile advertising and analytics companies such as Google and its’ co-defendants to collect personal data when free apps are downloaded that includes data from Apple’s website. The personal information collected includes age, addresses, genders, functions achieved on sold apps and identifiers reserved to devices. Some of the concerns raised by the device owners are that Apple is collecting information about their place of location during a specific movement of time and can be considered as an attack on their privacy. The plaintiffs’ further added that these activities were carried on without permission and are discrepant with the Apple proclaiming in writing that it would take steps to safeguard the personal information of its device users against any misuse.

Now with this judgment, Apple will have to provide sound arguments that it did not intentionally designs iOS (iPhone Operating System) devices to allow third parties to collect location data without the users’ consent.

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