Avengers at Midnight!

The summer movie season started with a bang with the ‘Avengers’ flexing their muscles at the midnight box office. ‘The Avengers’ a superhero movie mash-up of Marvel comic characters was released in U.S and Canadian midnight screenings on Friday, earning $18.7 million in weekend sales.

According to the industrytracker.com, the film a Walt Disney Company unit Marvel Studios, is the second-highest midnight debut for a non-sequel film coming in about $1 million short of the March 2012 total for ‘The Hunger Games’ at $19.74 million. ‘The Avengers’, ranked 8th in the list of all-time best midnight openings behind several ‘Harry Potter’ and ‘Twilight’ franchise films. The best midnight debut belongs to ‘Harry Potter and the Deathly Hallows-Part 2’, the final movie in the franchised raked in $43.5 million in its midnight debut last year. ‘Avengers’ also includes a star studded cast such as Scarlett Johansson and Robert Downey Jr. in which Iron-Man, Thor, Captain America and Black Widow among others band together to fight evil on earth. ‘The Avengers’ debut kicks of four-months of movie going filled with special effects, sci-fi, adventure, comedy and big-name Hollywood stars meant to attract younger audiences that are out of school for summer. This season can bring in as much as 40%of annual movie ticket sales in the U.S and Canada.  After just 9 days in theaters, ‘The Avengers’ has already shown its advantage of superhero status to a massive box-office in international markets. The ticket sales reached $304 million starting Friday morning, Disney said, surpassing total overseas earnings for ‘Captain America’, the first ‘Iron-Man’ and ‘Thor’. The intense international demand is responsible for the boosted forecasts for opening weekend in the U.S and Canadian sales.

Box-office analysts have said that the movie could contend this year’s debut weekend record of $152.5 million set by teen survival drama ‘The Hunger Games’. Paul Dergarabedian, president of the box office division of Hollywood.com predicts that the domestic ticket sales both U.S and Canadian to be $150 million plus from Friday through Sunday. Phil Contrino editor of Boxoffice.com thinks ‘The Avengers’ has a shot at breaking the all-time opening record set by ‘Harry Potter and The Deathly Hallows-Part2’ with the help of higher-priced 3D tickets to help lift the overall total and he forecasts  a domestic debut of $170 million.

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