Campaign 2012 – Taking on a Hefty Price Tag

If you want to be the president, you better pay up.  The road to the White House is a costly one as Mitt Romney is experiencing.  In January alone he spent 19 million dollars which is phenomenal, spending three times the amount that he raised.  That big push that he made was spent in order to seal the deal for his republican nomination but now that Rick Santorum is gaining momentum, Mitt knows he is in for the long haul.  Now Newt Gingrich, Ron Paul, Santorum and Romney are in search of new donors to help their campaigns make the final push.  In an ideal world, one wouldn’t have to raise capital to become president but get the candidacy based on their merits and integrity.

Unfortunately, this is not the case due to the overwhelming fact that politics involve swaying people’s minds with costly commercials and eloquent speeches.  Money makes the world go round and currently it is making the presidential race turn into a spending extravaganza.  What has also risen to importance is the role of Super Pacs that endorse candidates with exorbitant amounts of money and there is no limit or regulation to them unlike campaigns which have rules and stipulations.

Romney’s Super Pac, which has no direct affiliation to, is called Restore Our Future and it has been responsible for many attack ads that belittle the opposition, which I don’t find very fair.  Gingrich has a Super Pac that raised 10 million dollars  from casino owner Sheldon Adelson, that brought about attack ads against Romney helping Gingrich win the South Carolina primary.  Although none of the candidates endorse Super Pacs, none of them denounce them either.

When are we as a people going to turn from being brainwashed by the television to finding the actual truth and worthiness of our presidential candidates by what they say, not spend.  Attack ads are for the most part all spin and blown way out of proportion, highlighting opponents character defects and errors in past judgment.

Whoever ends up being the top dog in the republican primaries is really going to have shelled out a lot of money along with their respective Super Pacs.  Money can’t buy happiness, but it sure can buy commercials.

Video Source:- The Wall Street Journal

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