Shopping is a world-wide phenomenon and coupons are the biggest attractions for shoppers these days. As shopaholics will tell you; they love deals and bargains. So let’s take a look and see if Coupons are restricted to specific group of shoppers or if everybody loves these coupons?

Traditionally coupons were in paper form and had an exclusive code on them and they could be exchanged at store for a specific % off your purchase or get goodies or gifts. In today’s world E-coupons have revolutionized the market for coupons. Coupons can be bought online at a click of a mouse and have these coupons sent to your cell-phones and redeem them by showing the message to the retailer. All terms and conditions and the fine print of the deal are available online before you even buy it.

PayPal in a landmark announcement has revealed that it will enter the discount coupon market to take on the likes of Groupon. It is planning to offer a service that will personalize the process of offering coupons based on buying habits and mobile phone locations.

At this juncture, PayPal has tied-up with 200 U.S merchants for the service, says Anuj Nayar, a PayPal spokesperson. He declined to comment on the names of the merchants. The service is most likely to be rolled out to customers before April 2012; the first point of entry will be the mobile-deals segment.

Today everyone has a budget, which is a monetary plan that someone sets up to in order to organize their expenses and spending. The concept of finding discounts has grown into a monster recently and good deal is what all shoppers are on the look out for. Consumer’s eyes light up when they see a valuable coupon or a “sale” sign at stores. Vendors implement discounting in order to promote short-term sales and to get rid of their products that are out of date. The decrease in pricing of a good or service makes it easier for someone to spend in accordance with his or her budget. In other words, discounting and coupons help those that are in financial constraints avoid unfortunate situations where they don’t have the opportunity to buy what they need.