In a move that is likely to be the most posted news on the popular social networking website Facebook, Angry Birds the most downloaded, purchased and played game that was first launched with Apple iOS in Decemeber 2009, will now be available for internet users on Facebook. Developed by the Finnish gaming powerhouse company, Rovio, the game received immense success when it was made available to Apple user. Very soon as the popularity of the game surged, the game started appearing on in its online and desktop versions. Featuring wingless angry birds that need to be slingshot at unstable structures that house pigs, was popularized further due to comical style, addictive game play and low price. The game gained immense popularity amongst teens and youngsters while there is no denying that almost all age groups took an instant liking to the game.

Facebook has largely become a phenomenon that has been more pervasive than Google or YouTube put together. Its effects have been felt over a wide range of aspects like friendships, politics and business while it has increased the depth of virtual interactions through its very interestingly designed platform. The global reach of Facebook has not only made records but also broken a few. It has given people an opportunity to connect with long lost friends and estranged family members while acting as a consistent connectivity medium to those who are far away from their loved ones. Facebook’s meteoric rise has had profound effects on the way human beings are connected and how they react. Adding a new facet to human social and cultural cognition, Facebook has induced a new realm of study in the context of technology shaped human behavior and interactions.

In 2010, Facebook became world’s most visited online resource beating Google to it. As a countermove, Google started its own social networking space. This particular move gives us an idea about the time we live in.

Social Media has grown and is no longer just a space for communication and content sharing as it originally began. Now social media has started to influence the success of business and has become a thing of interest for investors and consumers.

In 2011, social media began to significantly influence the global markets too such an extent that now it helps in determining trading strategies and stock value.

Networking is essential to get ahead in any avenue, weather its your career, find a handyman or the best doctor for your kid. The people you surround yourself with reflect your values and aspirations. In a down job market with so many people applying for jobs, a strong network is a definite advantage. But how do you get the right network around you and ensure that your friend or colleague thinks of you for that perfect job?

In today’s society, technology is growing at an exponential rate.  87% of the American population own a cell phone.  61% of Americans get their news online and within this group of people 75% receive such modern information by visiting their favorite or preferred web sites.  The days of buying hard copies of newspapers from vendors are slowly dwindling.  What is growing paramount for the average Joe is to rely on SOCIAL MEDIA in order to progress and live in accordance with their dreams, whatever they may be.

In a world connected through online social forums and networks that are gaining importance in terms of market research and clientele acquisition for companies and organizations alike, Citibank has recently invested in the same direction by introducing the reward points through the Facebook social network platform. This trend which was until recently being adopted by socially conscious organizations like non-profits and NGOs and Citibank is one of first few corporates to leverage the user activity on Facebook as a means of inviting potential client interest and marketing their brand.

Lady Gaga with 17 Million followers on Twitter is the most sought after celebrity on the website. However, that does not automatically make her the most powerful social-networking star. The top spot in the social media power game is owned by Justin Bieber, the number in his favor is that he tweets almost 10 times more than Gaga, is-spite of having 1.6 Million followers less.

The search giant has monopolized the search market and influenced the way web marketing, as we know today, exists. It has provided the ways and means to get known online and increase the “air-time” through right methodologies at the disposal of many online marketing enterprises. However, besides monopolizing the market, Google has been careful of its competitors, especially Bing and green revolution influenced Ecosia. Although, the market share for both of these is nothing in comparison to Google and its partners, the controversial information collection and sourcing practiced by the search giant isn’t going down so well with people who are already vary of the companies intent on using personal information under the pretext of providing targeted advertisements and promotional offers.

Social Network sites like Twitter are an exciting new avenue for advertising and there has been a lot of discussion around their viability and profitability as a business. The fact that Twitter has been circumspect about its business metrics has ensured that there have been quite a few skeptics about its profitability. In the recent past there have been indications that this cautiousness is misplaced.

Twitter is a young company and is still innovating and experimenting with advertising, they have, after a few false starts, begun to turn heads with their ad units. Hilary Smith SVP for Digital Content at NBC a company that has purchased promoted Tweets, felt that this method of getting the word out was extremely successful and generated a lot of interest and consumer conversation about the product advertised. It has also been felt that Twitter is able to read the audiences better and ensure that ads are relevant and useful for the target audience. This is a view that is supported by Electronic Arts and their promoted tweets that were also extremely successful at generating buzz.

On expected lines, China announced new rules to further control micro blogging sites, asking users to register with their real names.

The new regulations announced on Friday by the Beijing Municipal government, strictly bans the tweeting of appeals for un-authorized gatherings. The move is expected to push companies behind social networks to apply for Government approval.