5 Social Media Musts! – How To Improve Your Social Following

Social media has taken the world by storm, instantly becoming a part of the daily lives of most citizens of the modern world. You may have joined several social media networks to keep up with the latest fad, but now realize that your only followers are a few random spammers and fake accounts. So how do you build a respectable social media following? While you could spend all day posting and reading other people’s posts, it is likely that such action would only result in your day becoming entirely unproductive. Here are a few basic tips to improve the relevance of your social media profiles.

1. Personalize Your Layout

Think of a social media profile as an apartment. When you first move in, the walls are all white, no furniture or art spruces up the décor, and no smells of fresh baked bread or roasted poultry fill the air with a delectable aroma. But you mean to change that, and that’s why you bring in all of your possessions and turn a house into a home. Social media functions in much the same way, and you should look at your profile as an empty apartment, ready to be filled with your content. Delete the default profile picture and add your own banner, background, avatar, colors, and other touches. Then start posting away.

2. Provide Meaningful Content

Would you follow yourself on Twitter or like your own page on Facebook if you were an unrelated passerby? If the answer is no, change that! Post a funny comment or meem every few days to brighten the day of your audience. Then fill in the time between with pictures, interesting facts and news, personal anecdotes, and a whole range of personalized content. Give people a reason to follow you, and they will.

Ideas That Put Your Social Media Marketing To Work for You

If you have heard of Facebook, Twitter or Google Plus, you surely know that marketing through social media channels is the next big thing. Like many people, you might be wondering how you can harness the power of social media to your business’s advantage. This article has a number of tips to help you in your social media marketing endeavors.

Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.

Do not hesitate to request help when it comes to social media marketing. Social media marketing is a huge area and there are people who specialize in helping your make the most of it. This is not a cheap option, but it can be helpful.

Keep the tone of all social media posts humble and friendly. Your company might be big, but if you have a big ego, your social media campaign will be a big failure. Never express the opinion that you are more important or powerful than your customers and followers. These individuals are the bedrock of your profits.

Yahoo surprises by appointing Google’s Mayer as CEO

Yahoo Inc picked up Google Inc’s Marissa Mayer to become its new CEO which is a surprise choice. Marissa Mayer had already established herself as an engineer with enough credentials from Silicon Valley and with her appointment, signals a new focus on technology of this struggling internet company. Thirty seven years old Mayer edged out front runner and acting CEO Ross Levinsohn to become Yahoo’s third CEO within a year. The news of Yahoo’s appointing new CEO helped in pushing up its shares up by 2% to $15.97 after the trading hours.

Yahoo further informed that Mayer would assume her role on Tuesday when the company is scheduled to report its quarterly financial results. Her appointment as a CEO brings in a new strategy to focus on web technology and products instead of beefing up online content. She is Google’s twentieth employee and is the first female engineer to led various businesses at Google that include the designing of its flagship search engine and its location and local service businesses. She was credited for picturing the simple and clean Google search interface that is still in use today and a major selling point for the web surfers.

Ms. Mayer is recognized in Silicon Valley as focused more on technology than content as opposed to Levinsohn who in just few months during his helm tried to push a strategy of strengthening the company’s online content with media partnerships. Mayer hopes to stem losses to Google and Facebook what her high profile predecessors failed to do so.

Integration with Face book through five powerful strategies

Facebook, a powerful social networking site launched on February-4, 2004 as a free access website. Face book can now be used to integrate most of the nonprofit events that helps in connecting with the supporters and potential donors. It is quite important for nonprofits, to embrace social media networks and tapping their powerful tools to connect with the communities they serve.  By using these tools, the nonprofits are attracting volunteers, donations, media coverage and employees.

Face book with over 150 million users and half of which use Facebook every day is a perfect playing ground for non profits due to the fact that the etiquettes and ethos of the social media sphere is perfect match for nonprofits.  There are five ways by which as a non profits, can integrate Facebook into their events.  These five powerful strategies are discussed as mentioned below:

  • Using Facebook events- The main marketing tool on Facebook is its’ Facebook page. When logging in as a user it is necessary to create a Facebook Event for each and every upcoming event. Each page created by the concerned user gets pushed into the users Page news feed but unlike a status update or photo, the Facebook Events- each have their own separate Page information about the event, a list of attendees who are invited, declined or going, and even a wall where the user can engage with the people called on for the event.  Facebook Events can be treated as an additional outpost for engagement between potential attendees, and the organization.

Catching sexual predators through social networking sites

With increased use of social networking sites such as Face book and others, had resulted in children and teenagers vulnerable to potential sexual predators. Now to turn the tables on these predators, the social networking site such as Facebook is using a mix of software technology and collection of personal information from its users thereby helping in catching the probable sexual predators.  Many users may not be aware of the fact, that Facebook has a lot of technology in place for scanning postings and chats looking for criminal activity. This automated technology scans conversations and flags questionable content for human moderators who can read it and then inform the appropriate authorities if desired.

Facebook has made their system quite smart by collecting the data from the sexual predators in order to estimate and examine the inappropriate chat and as such these messages are flagged. Later on, the Facebook security employees determine if they should notify the police about it. This technology was used in the month of March when it flagged a suspicious conversation of a man in his early thirty’s and a thirteen years old girl who were talking about sex. When the man agreed to meet the girl after class the next day, the Facebook employees notified the police who then arrested the man.

Facebook along with other social networking sites are using a mix of technology and human moderators to pick out possible predators among its users. Facebook along with other social networking sites are using online chat records of convicted pedophiles to teach the software what to look for when scanning conversations.  There are indeed effective defense techniques that are available right now, but they are expensive too.  The demerit of these techniques is that they may estrange some of its target audience especially the teenage users who would like to have more freedom of expression.

Updating of Google+ with the new iPad & iPhone versions

Google announced on Tuesday that Google+ is now available on the iPad with the release of its latest version of iOS application. The Version 3.0 of the app for the iPhone now features an iPad optimized layout and support for the Retina display. Previously, Google was only offering support for iPhone but the current new app will allow the users to do Google+ Hangouts from their iPad as well. This app also supports the Goggle+ Events which is a useful feature for the users in pooling and displaying their event photos.  The other features also include the video chat with up to nine friends at a time.

On both the iOS devices the user can now be able to create and manage the Google Events. The users can also create an event, manage comments, add photos and see who is coming to the event. The users can also attach an instant upload photos to post.  Google informed that it has designed the new app with the iPad in mind. The new interactive features of this application include-

Google not satisfied with social network tag

Google has excelled in provision of varied internet-related services which encompasses internet search, advertising technologies and cloud computing. This company has been offering its services and has also been upgrading the services in different names and forms like Google Friend Connect, Google Buzz and Orkut. The latest is the Google + after its launch on June 28th 2011 and as of June 2012 has become very popular with the people and has attracted 250 million users.

Everything’s fine, until, someone compares the above mentioned figures to that of Facebook’s stats which are truly very high when kept side by side to Google plus’s, and Google plus’s creators object calling it a social network and hence they claim that the comparison made is just baseless. They say that Google + is an upgrade to Google just like the others upgrade their websites and this is Google’s attempt to provide their users with more services and treat them to something they haven’t experienced yet. Google plus’s vice presidents think that Google plus provides those things which the users might be interested in and also have planned of a very unique advertisement strategy. But even with their new strategy the vice president doesn’t deny the fact that they might take some help from sponsored stories also.

A severe backlash from the users of Facebook on email switch

The most popular social networking site Facebook is facing a wave of agitations from its users when it changed the email address with the address of the face book. This change has drawn flak among most of its users as they feel they were quite annoyed about how Face book has taken this major decision without seeking prior permission.

Face book first gave indication about the move in April when it released a statement that it was updating addresses on the Face book to make them consistent across its site. At that time majority of them did not take the issue seriously. The emails sent to @facebook.com addresses will appear alongside the posts sent through the network’s internal message system that allows the users to pick up both types of communications from the same place.

This drastic change made by the Face book was first noticed and pointed out by the bloggers over this weekend and thereon spread on to the media houses on Monday leading to a cacophony among the Face book users. Face book spokeswoman Jillian Stefanki issued a statement that the site is also rolling out a setting that allows its users to decide which email addresses to show on their pages.

Undo your gaffs with Facebook’s editing option

Social networking sites act as a platform for people who want to socialize and mingle with people around the world. These websites provide a suitable environment in which two unknown people who have never spoken to each other or haven’t even thought of speaking to each other can become friends just by looking at the photos of the person who they want to make friends with. Facebook is one such site which sits on top of the list of social networking websites and promotes people for photo sharing and socializing on the net through its website.

These sites promote friendship and bringing people together. But sometimes there are instances that these websites become the very reason for bitterness and break-up among friends. There are individuals who say they got offended by the comments of their friend or fiancée or any other relative on Facebook and this initiated the fight between them. But is this the fault of the website owners to see whether people are getting seriously ill-treated and some are misbehaving on the website or the comments posted under photos or pictures are becoming the reason to bitterness and quarrels among friends. Well to curb this problem, Facebook has introduced a new editing option on the website in which after you leave a comment you are free to edit it or even delete it. Earlier, after writing a comment which wasn’t intended to be written, we could only delete the comment. But now, we can edit the comment with ease.

Romney Winning the Facebook Battle

The U.S Presidential poll is fast approaching and the race to the White House is heating up. If you thought Barack Obama and Mitt Romney were taking on each other in the real world, they seem to have taken the battle virtual as well. The online battle between the two is certainly keeping everyone interested. Recent numbers published have shown that Romney’s popularity on Facebook is surging, while his competitor’s popularity, well, is not dipping but definitely slowing down.

Figures published by Facebook indicate that the Republican nominee, Romney added over 71,000 fans in the week between June 11 and 17 – that officially make it the best week for him in a while. President Obama wasn’t far behind either, in fact, with 77,000 new fans he added more fans than Romney, but his numbers point to a decline in the last few weeks. The Democrat has only seen an increase of 1.7% over the last month, whereas his rival Romney saw an increase of 10.8% – quite a gulf isn’t it? On the other hand, Romney still has a long way to go till he reaches 27 million fans that Obama has – but it would be unfair to make the comparison because fans of Obama have been accumulated for the last 5 years since his election.

In what makes for strange reading, the numbers for Twitter were completely different and told us a different story. Between Monday and Tuesday, President Obama added more than 36,000 followers, while Romney added a paltry 2000.


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