5 Quick Promotional Tips for Book Authors

Are you an author searching for quick promotional ways to market your written book in an effective way? If yes, then you are on right track to promote your book in the international market and acquire great recognition. As a matter of fact the book promotional techniques are neither expensive nor time consuming and hence highly preferred by many authors for explicit promotion of their book. Some of the crucial and quick book promotional tips are mentioned below.

  1. Develop a Website or Personal Blog: It is highly recommended for every author to have his own blog. Such a blog will happen to be a great place for the readers to know more about the author and his upcoming work. Make sure that you timely post updates regarding the upcoming projects and releases that you are currently working on. This will play a vital role in developing a buzz about your book and greater number of people will wait for its launch in the market. As a result, you can experience a large number of sales of your book even on first day of your book release.
  2. Delve into the Social Media: The social media is well-known as an effective media to promote a huge number of books and products in the international market. This is so, because people tend to use various social networking sites on daily basis. Hence, it is recommended to make use of social networking sites to effectively market your upcoming book. Make efforts to create an author page on popular Facebook website and a professional profile on LinkedIn. See to it that you post images, updates and interact with your followers on regular basis. This will greatly help you in instant promotion.
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Eczema: Causes, Symptoms and Foolproof Home Remedies

Medically known as atopic dermatitis, eczema is a chronic inflammatory skin disease which occurs due to a combination of environmental (bacteria, allergens) and inherited factors that make some individuals more prone to contract this skin condition than others. Although eczema is not a contagious skin disorder, it affects people of all ages, including newborns and infants. According to statistics, over 15 million Americans suffer from eczema at one point in their lives. The main symptom of eczema, although not constant is itching. This extremely common skin disorder has no cure; however specialized treatment can relieve symptoms and prevent further outbreaks on the skin area affected by eczema. In addition to conventional treatment prescribed by a dermatologist, there are several natural remedies with proven effectiveness in eczema relief.

Causes of Eczema

While the underlying causes of this skin condition are not fully known by medical specialists and researchers, it is believed that the presence of Celia disease and various forms of allergies might trigger the occurrence of eczema in some people. Individuals who have dry skin or who subject their skin to extreme temperatures are prone to developing eczema. Daily stress is also another potential cause of this skin disorder and it can worsen the symptoms. Consumption of foods such as dairy, peanuts, eggs and fish might also trigger symptoms associated with eczema. In addition, direct and long-term exposure to various air pollutants, allergens and irritants might make the already present symptoms worse.

Risk Factors of Eczema

  1. Exposure of the skin to harsh conditions ( an environment with low humidity, too hot/too cold water, too hot/too cold temperatures)
  2. Improper hygiene, which is also responsible for causing allergic conditions as well as asthma; many people experience an allergic reaction to house dust mites, which in turn triggers the occurrence of eczema;
  3. Genetic factors, including a family history of allergies to various plants, foods or certain chemicals
  4. Young age – 65% of the cases involve infants under the age of 1; small children under the age of 5 are the most affected (90% of the cases).
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Five Ways to Support the Disabled Veteran in Your Life

If you have a loved one who is a disabled war veteran, there are many ways that you can help them adjust to post-war life. Traumatic war-related physical injuries, as well as PTSD (Post Traumatic Stress Disorder) plague thousands of veterans. However, there are resources available, such as Purple Heart Homes, the BattleMind program, and the Veteran’s Association who are dedicated to helping the wounded men and women who have bravely sacrificed their physical and emotional well-being for our country.

Life After Combat

Adjusting to post-war life is a challenge for many veterans. You can help your loved one ease their depression by helping them develop regular sleep and exercise patterns. Engaging in hobbies and connecting with friends are other ways returning soldiers can take their minds off the sadness of war. The BattleMind program helps soldiers and their families re-adjust to home life by educating spouses about the psychological effects of war.

Coping With Post Traumatic Stress Disorder

Educate yourself about the warning signs of PTSD. Depression, thoughts of suicide, irritability, anger, nervousness, isolation, lack of grooming, and alcohol abuse are all common signs of PTSD. Many sufferers of PTSD feel misunderstood and forgotten about. Listen to what your loved one has to say with kindness and empathy. There are over 200 counseling centers nationwide offering assistance to help veterans cope with PTSD. Check your local listings to find the best counseling location.

Common Household Items Not to Throw Away

Summertime cleaning is sure to hit many households in the coming months. From donating unwanted clothes to finally scrubbing the baseboards, a deep clean of one’s house is sure to leave everything feeling fresh and sanitized. When rummaging through those unwanted items, make sure you avoid tossing some common household supplies. While these items may appear to only be occupying space, their toxicity can pose environmental problems if not disposed of correctly. Here are some items to avoid chunking in the trash:

Used Paint – Paints, especially oil-based paints, contain toxic solvents that are also highly flammable. Varnishes, stains and other paints should be taken to your local government’s facility for hazardous materials.

Motor Oil – It’s actually illegal to toss motor oil outside our dump it down the drain. Not only does it contain harmful materials, it also carries high risk of contaminating nearby soil and water. Motor oil should be placed in a plastic container, sealed tightly and dropped off at a recycle center or a service station that accepts used oil.

CFL Lightbulbs – Compact fluorescent lightbulbs (CFLs) are environmentally friendly – until they hit your trashcan. These energy-saving bulbs contain high levels of mercury, which can be released into trash when broken. Use an approved recycling center when it comes time to dispose of these bulbs.

Strong link of diabetes and physical disability seen in later life

A new study published in the journal the “Lancet Diabetes & Endocrinology” has thrown light on a strong nexus between people who have diabetes with having a much higher chances of developing physical disability in the later stages of their life. Older people with diabetes are fifty to eighty percent more likely to develop physical disability than those without as per the review of 26 studies. However, no distinction was made between type-1 and type-2 diabetes but most of the data that was collected involved people over the age of 65 and those who are more likely to have type-2 diabetes.

A systematic review of data showed that diabetes was associated with a 71% has increased odds of mobility with an increased relative risk of 51% in patients with an average age of 55 years as per the study carried on by Evelyn Wong, MPH of the Alfred Center in Melbourne, Australia and colleagues. Disability is normally defined as the impaired mobility and inability to perform day-to-day activities such as bathing, eating, shopping or using transport.

The stalling of global warming or it just paused

Global warming is said to have paused over the past ten to fifteen years as per the claims of the scientists by studying a series of reports. Ever since the beginning of modern weather reports, the average global temperatures are higher than in the past. The global warming has just ‘paused’ but this is expected and the temperatures will continue to rise. With heat going into the deep ocean that amounts to an equivalent to the power of 150 billion electric kettles may be the prime reason why global warming has paused. The recent solar activity and volcanic eruptions that send particles into the atmosphere that reflect heat have also contributed to slowing in temperature rises in addition of natural climate variations.

The average rate of global warming is just 0.04C per decade between 1998 and 2012 compared with 0.17C per decade from 19700-1988. The recent measurements of deep ocean temperatures do indicate that heat is being absorbed at lower levels that the researchers opine may be due to a period of more circulation within the ocean, taking heat into the deep where it is hidden from the view. Professor Rowan Sutton of Reading University explains that computer simulations or models of future climate scenarios often show periods of ten years with no warming trends and some even showing pauses of 20-25 years. Dr. Peter Stott of the Met Office opined that out of 12 of the 14 warmest years that had taken place since the year 2000 resulted in decline of Arctic sea ice of 12.9% per decade and losses of snow cover over glaciers point to a process of manmade global warming.

New studies casting doubts on barefoot running

Barefoot Running

Barefoot running which is a craze among running enthusiasts and who had long believed that running without shoes or in minimalist footwear makes running easier, speedier and less injurious have to look back at this concept due to new studies casting doubts on barefoot running. A large number of new studies examining how the body actually responds to when a person runs wearing birthday shoes or skimpy footwear suggest that for many people these expectations are not being met.

Findings published last month in The Journal of Applied Physiology looked into whether or not landing near the front of the foot when the concerned runner runs is more physiologically efficient than striking the ground first with the heel. The barefoot style running that involves running shoeless or in minimalist footwear promotes a forefoot landing. Without the heel cushioning provided by the standard running shoes, barefoot proponents say, runners will gravitate naturally towards landing slightly near the balls of the feet. Moreover, they should most proponents add, because landing near the front of the foot requires less oxygen and efforts to allow the runner to push harder at any given speed and ultimately run faster and longer.

Avatar therapy rescuing patients with schizophrenia

Patients suffering from bouts of schizophrenia who do not respond to medication are now helped through avatars developed by a team of researchers. People with schizophrenia learned to control hallucinatory voices with the aid of a computer program that used avatar of their imagined persecutor. This study conducted and led by psychiatrist emeritus Professor Julian Leff at University College London said that many of the patients did learned to stand up to their voices and told them to go away. The research study carried on was published in the British Journal of Psychiatry in February.

Using the customized computer software, the patients created avatars that match the voices that they are hearing and after six therapy sessions, most of the patients said their voice had improved and three of the patients said that they had stopped hearing the voices entirely. The Wellcome Trust which is the world’s second largest biomedical charity said that it is giving the scientists at University College London and King’s College London about 1.3 million pounds ($2 million) to test the avatar therapy in more patients.

Too many drug types causing negative repercussions on heart health

Heart disease is the number one killer disease with about 80 million Americans suffering from this disease. Majority of patients suffering from heart disease are using multiple drugs that in turn are compromising the overall health of these heart patients. A number of leading cardiologists who attended the annual scientific sessions of the American College of Cardiology (ACC) that was held on March 9-11 in San Francisco has raised concerns with each of them voicing criticism over the use of multiple drugs in the treatment of heart disease.

The cardiologists opined that eliminating certain drugs would potentially improve care without compromising on the treatment related with heart disease. As evidence is emerging that, some medications are not effective. According to Dr. Steven Nissen – Head of the Cardiology at the Cleveland Clinic and past president of the ACC, he cast doubt whether the benefits are additive or not. The cardiologists are giving a second look on certain medications that include AbbVie’s Niaspan or prescription drug niacin that aims to raise good cholesterol. The other well known so called fenofibrate such as the top selling branded drug TriCor (also from the stables of AbbVie) that lowers the blood fats called triglycerides and beta blockers most of which are inexpensive older generics are also under the scanner of these cardiologists.

Earth plays host to weekend asteroid visitors

Planet Earth played the role of a host with an asteroid as big as a city block shot close relatively to the earth’s orbit on Saturday, which is the latest in a series of visiting celestial objects that included an asteroid the size of bus that exploded over Russia injuring over 1500 people. The newly discovered asteroid is named Asteroid 2013 ET is nearly eight times larger than the previous asteroid that exploded over Chelyabinsk- Russia as on February 15. The size of this asteroid is estimated to be around 100 meters (64mtrs by140mtrs).

The most interesting part of this asteroid is that it is unknown and is about two and half times as far as the moon, which is quite close on a cosmic yardstick. The asteroid moving at a speed of about 2600 miles per hour could have wiped out a large city if it had hit the earth as per the views of Slooh telescope engineer Paul Cox. Previously, the asteroid that hit the Russian part of Chelyabinsk has force of explosion equivalent of about 440 kilotons of dynamite that created shock waves shattering windows and damaged buildings.

On the same day of February 15, another small asteroid known as DA14 passed about 17,200 miles from Earth that is closer than the orbiting networks of weather and communication satellites. Two other small asteroids both about the size of the Russian meteor will also be on Earths’ orbit this weekend. The asteroid 2013 EC had passed the earth’s orbit just 93,000 miles away this Saturday, which is just stone’s throw of our earth’s atmosphere. Scientists assume that undetected objects can strike Earth without warning like the surprise meteor explosion over Russia last month creating a sense of insecurity for our planet earth.

 

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