Disney’s “Brave” is a Runaway Hit at the Box Office

Disney’s new offering in its line of animated movies is Brave – a movie centered around a red-headed rebellious princess. The movie has quickly ascended to the top of the box office with total collections up to $80 million.

The movie from Disney’s Pixar production made $66.7 million in the domestic market, while the overseas collection was pegged at $13.5 million. The movie easily beat the fantasy-vampire offering “Abraham Lincoln: Vampire Hunter,” – which finished the weekend in third place.

The movie once again reinforces Pixar as one of the best performing studios in the World. Brave marked the 13th consecutive occasion a movie produced by Pixar topped the Box Office charts. The studio has an unblemished record in its seventeen year history starting from its first movie – Toy Story. Brave” is a departure for Pixar, and is its first film to feature a strong female as the lead character, following a long Disney tradition with female heroines that in recent years have included “Mulan” and “Pocahontas.” “Brave” cost about $185 million to make.

Ahead of the weekend, industry tracking suggested “Brave” would secure between $55 million and $60 million in domestic ticket sales, putting the film line with most of Pixar’s recent debuts, but the film topped expectations.

Brave pipped another animation flick Madagascar 3: Europe’s Most Wanted,” to second place at the Box Office. In fourth place, “Alien” director Ridley Scott’s movie, “Prometheus,” about explorers searching for the origins of mankind added $10 million in domestic sales to bring its global sales after three weeks to $108.5 million. The fifth spot went to Universal’s “Snow White and the Huntsman,” which took in $8 million domestically to bring its four-week global total to $137 million.

Another new release, “Seeking a Friend for the End of the World” pulled in $3.8 million, for a disappointing 10th place. The dark comedy starring Steve Carrell and Keira Knightley tells the story of a man who goes on a road trip as an asteroid speeds toward Earth.

However big the banner producing the film be or however big the star featuring in it be, you always know, when you head into Friday trying to take on a Pixar movie, it’s curtains.

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