Romney Winning the Facebook Battle

The U.S Presidential poll is fast approaching and the race to the White House is heating up. If you thought Barack Obama and Mitt Romney were taking on each other in the real world, they seem to have taken the battle virtual as well. The online battle between the two is certainly keeping everyone interested. Recent numbers published have shown that Romney’s popularity on Facebook is surging, while his competitor’s popularity, well, is not dipping but definitely slowing down.

Figures published by Facebook indicate that the Republican nominee, Romney added over 71,000 fans in the week between June 11 and 17 – that officially make it the best week for him in a while. President Obama wasn’t far behind either, in fact, with 77,000 new fans he added more fans than Romney, but his numbers point to a decline in the last few weeks. The Democrat has only seen an increase of 1.7% over the last month, whereas his rival Romney saw an increase of 10.8% – quite a gulf isn’t it? On the other hand, Romney still has a long way to go till he reaches 27 million fans that Obama has – but it would be unfair to make the comparison because fans of Obama have been accumulated for the last 5 years since his election.

In what makes for strange reading, the numbers for Twitter were completely different and told us a different story. Between Monday and Tuesday, President Obama added more than 36,000 followers, while Romney added a paltry 2000.

The Facebook phenomenon can be explained by the simple fact that Romney is coming off a really tough battle for the Republican nomination and his party people are yet to thrown their weight behind the candidate. The Republicans are now slowly but surely backing their candidate – the first step in showing their solidarity would be to ‘like’ him on Facebook. The polls are also starting to throw in mixed results – a week back, Obama was still the front-runner in the race, but recently released polls are in favor of Romney.

Either way, both the leaders are stepping up the online campaign and posting multiple messages on Facebook to win over people online – after all, we know how opinions transcend from online to offline.

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