StumbleUpon passes the 25 million user mark

StumbleUponLast week StumbleUpon stumbled upon its 25millionth user. This is phenomenal growth rate considering that there were only 20 million users in last October. This means that the discovery engine has been drawing about one million registered users every month.

StumbleUpon is a discovery engine that recommends websites and web content for its users. It allows users to personalize the content they would like to be recommended.  It was started in 2001 by Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd. In 2006 it received funding and in 2007 was sold to eBay for $75 million. But in 2009, the original creators bought it back.

When it was bought back from eBay, it has about 5.5 million users. Visibly, there has been a phenomenal increase in registered users.

Marc Leibowitz, VP of Business Development and Marketing said “For all intents and purposes this is a new company since the spin out from eBay. Virtually all of the 120 employees we have today have joined since then [when there were about 30 employees]”.

Another factor that is attributed to the speed of the growth is the launch of mobile apps.  In 2010, it released its Android and iOS apps. Though that was considered quite late, it has contributed to the overall popularity of the discovery engine. Reports say that there are about 1.2 billion stumbles per month and 20 percent of it is from mobile phones.

Though compared to the number of users that Facebook, Twitter or Tumblr has, 25 million is a small number. But, StumbleUpon has a long way to go to become a mainstream website and the speed at which it’s growing is very promising.

In December it was redesigned to keep up with the mainstream social networking sites. It made it possible for marketers to create separate profiles from that of the users. It has around 75,000 advertisers and is responsible for a lot of web traffic. On an average, users spend about 7 hours on StumbleUpon every month.

The company wants to reach out to the international market. That might be their next major venture.


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