Google gets Motorola to defend its position against rival Apple

In a substantial bid to defend its current position, Google has been working on a number of fronts like launching a social networking platform, revamping its privacy policy, revamping its web persona and now the unparalleled and yet unrivalled search giant has acquired several patents from Motorola as a strategic move to strengthen the Android phone market. It is expected that new models of Motorola will now bear the Android version that will be seen as Google’s expansion into the mobile sphere that is currently dominated by smart phones from Apple, Blackberry, Samsung and the recently launched Lumia series from Nokia.

With an initial profile of a mere search engine, Google has delivered immense value to internet users through its thoughtful email platform and the recently launched social networking facet for its users, Google+. Although the latter hasn’t caught on, Google’s strategy is to enable the Android market by acquiring the mobile giant Motorola to extent the influence of its products over to the mobile users, which is being seen as a highly portent market especially in the Asian and South Asian markets where mobile use and presence has more than quadrupled in the last few years.

 

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