Disney’s “Brave” is a Runaway Hit at the Box Office

Disney’s new offering in its line of animated movies is Brave – a movie centered around a red-headed rebellious princess. The movie has quickly ascended to the top of the box office with total collections up to $80 million.

The movie from Disney’s Pixar production made $66.7 million in the domestic market, while the overseas collection was pegged at $13.5 million. The movie easily beat the fantasy-vampire offering “Abraham Lincoln: Vampire Hunter,” – which finished the weekend in third place.

The movie once again reinforces Pixar as one of the best performing studios in the World. Brave marked the 13th consecutive occasion a movie produced by Pixar topped the Box Office charts. The studio has an unblemished record in its seventeen year history starting from its first movie – Toy Story. Brave” is a departure for Pixar, and is its first film to feature a strong female as the lead character, following a long Disney tradition with female heroines that in recent years have included “Mulan” and “Pocahontas.” “Brave” cost about $185 million to make.

Ahead of the weekend, industry tracking suggested “Brave” would secure between $55 million and $60 million in domestic ticket sales, putting the film line with most of Pixar’s recent debuts, but the film topped expectations.


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