Microsoft enters the e-book game with Barnes & Noble’s Nook

Microsoft is entering the e-book market by investing in Barnes & Noble’s Nook e-book. It is said to be investing $605 over a period of five years. As the digital publishing industry is thriving and the downloadable college books will be the next big thing, this will give Microsoft a successful entrance.

Microsoft will soon be launching its touch enabled Windows 8 operating system. Adding the Nook app to the tablets with the new operating system will make it a good competitor for Apple’s iPad and Kindle by Amazon.

An analyst said “It’s a good strategic deal. It gets Microsoft in the game for e-readers, and gives them access to a market that has been growing nicely and they’ve basically sat out of. It also makes Windows 8 a more compelling platform from an e-readers perspective.”

 

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