A revolutionary step in the right direction – Disney initiates ban on Junk Food Advertising

Walt Disney Company – The media and entertainment giant for the first time has fired the latest salvo on its fight against the childhood obesity by declaring that its Media Networks that includes Disney –ABC Television Group will no longer show advertisements that promote junk foods. This initiative concurs with the New York’s latest proposal to ban jumbo-sized sugary drinks. The Walt Disney Company becomes the first major media company that proposes to ban such ads for its TV Channels, Radio Stations, and websites that are intended to be broadcast for children.

The latest announcement of this new initiative was launched by Walt Disney amidst a high profile event that included dignitaries like the First Lady Michelle Obama. This step will result in the kids watching the Saturday morning kids’ show on the company’s ABC Network will not be able to see ads for sugary cereals and fast foods that do not meet Disneys’ nutrition standards. However, the proposed new guidelines will not come into effect until 2015 due to the present advertisement agreements.

The proposed guidelines of Disney entails setting limits on the number of calories and amount of fat and added sugar for the main, side dishes and snacks manufactured by the food and beverage industries thereby promoting healthier products. Disney is also considering to launch its own “Mickey Check” label for food products which in its opinion are nutritious in order to promote certain healthier foods in retail and grocery stores.

 

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