Citibank Leverages Social Networking as Marketing Tool

In a world connected through online social forums and networks that are gaining importance in terms of market research and clientele acquisition for companies and organizations alike, Citibank has recently invested in the same direction by introducing the reward points through the Facebook social network platform. This trend which was until recently being adopted by socially conscious organizations like non-profits and NGOs and Citibank is one of first few corporates to leverage the user activity on Facebook as a means of inviting potential client interest and marketing their brand.


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