Google gets Motorola to defend its position against rival Apple

In a substantial bid to defend its current position, Google has been working on a number of fronts like launching a social networking platform, revamping its privacy policy, revamping its web persona and now the unparalleled and yet unrivalled search giant has acquired several patents from Motorola as a strategic move to strengthen the Android phone market. It is expected that new models of Motorola will now bear the Android version that will be seen as Google’s expansion into the mobile sphere that is currently dominated by smart phones from Apple, Blackberry, Samsung and the recently launched Lumia series from Nokia.

With an initial profile of a mere search engine, Google has delivered immense value to internet users through its thoughtful email platform and the recently launched social networking facet for its users, Google+. Although the latter hasn’t caught on, Google’s strategy is to enable the Android market by acquiring the mobile giant Motorola to extent the influence of its products over to the mobile users, which is being seen as a highly portent market especially in the Asian and South Asian markets where mobile use and presence has more than quadrupled in the last few years.

Smart Phones in Court

In the latest round of legal battles between smart phone makers around the world, Apple has pulled its iPhones and iPads from its German online store but also said that these products will be back soon. This follows a ban placed on Apple products due to a ruling passed last December in favor of Motorola Mobility’s suit in a German Court accusing Apple of illegally using Motorola 3G cellular technology.

Apple’s iPhone 3G, iPhone 3GS and iPhone4 and various versions of the iPad carry technology related to the 3G UMTS, and are thus the products that have been taken off their site in Germany. On their part, Apple has a temporary stay of execution on the argument that the Motorola patent is essential to the general development of the industry and thus should be licensed in a fair, reasonable and nondiscriminatory basis and that Motorola was not following these principles in negotiating a licensing deal. Apple’s spokeswoman said that Motorola has repeatedly refused to license this patent to Apple on reasonable terms despite becoming an industry standard patent about seven years ago.

 

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