NBC goes tech savvy with 3500 hours of live Olympics broadcast

The National Broadcast Company or NBC is going gung ho with the live Olympics broadcast giving access to its customers about 3500 hours of live-streamed coverage of the Olympic games from London in July and August. The live streamed video coverage will be delivered via NBCOlympics.com and through mobile applications that is expected to be launched in the middle of July.

The NBC Sports group chairman Mark Lazarus during a conference call with the reporters informed that the live coverage can be accessed from anywhere and anytime given the present technological innovations. He further stressed that in the present circumstances of changing times there is some sense in satisfying the needs of the people by using the latest technologies. He believes that they have the ability to provide live streams of every event of the Olympic Games.

NBC is going full stream with live coverage of Olympic Games preparations for the London 2012 Olympic Games. This live coverage of many events can be found on the NBC Sports Network and the selected videos will appear in their website of NBCOlympics.com. NBC is also adding a social cause or component in order to promote its coverage and engage the viewers. For instance, NBC hosted a Google+ Hangout with American soccer player Megan Rapinoe.


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