The first advertiser campaign opens up in Pinterest

The first advertisement campaigns opens up on Friday on Women’s Health Magazine through its website Pinterest. There were numerous contests held in the past on Pinterest but not on behalf of another advertiser. The magazine is inviting the readers to participate in this contest by creating “Sparkling Summer” Pinterest boards that is integrated with the images from the advertiser – Forevermark Diamonds.

The participants of this contest are eligible for a trip to a Woman’s Health Party in the Hamptons during the summer. The emergence of Social Media has created ripples in the advertising sector. Most of the advertisers find social media as a difficult territory to enter into.  There is negative criticism from the followers and fans on the aspects of the vociferous sponsored messages that appear in the other media such as radio and print media.

Majority of social media accounts rests with the editorial department of the magazines who use these social media accounts for building up their audiences and driving up traffic to their websites. Women Health magazine believes that the social media campaign related with the contest is enough to counterbalance the appearance of sponsored content in the news feed of their Pinerest fans. The offer prizing will definitely create a fruitful experience related with Women’s Health magazine that is very much alive to the audiences.

Is it right for Pinterest to go the Twitter way?

PinterestPinterest is the latest social networking tool that is rapidly gaining popularity and fan base due to its design that intrinsically provides for shareable content, which is basically an element of the design seen in most websites. Pinterest has taken this very popular element and allowed users to experiment with the online content of their liking which they ‘pin’ to their profiles and share on a seamless platform for others to see and like. Pinterest allows users to add people who’s ‘pinned’ news and internet ‘stuff’ they’d like to follow making it an interactive social network that is essentially celebrates internet and encourages the culture of social share-ability.

However, there is a raging debate the is currently focusing on the API that Pinterest hasn’t yet released into the public domain for fears on over manipulation and loss of the original social tool structure. API is short for Application Programming Interface which allows developers and programmers to add features as desired and sometime on demand for majority users. The aspect designed runs only on the interface of the social tool and is available for users to use through a financial model which varies from developer to developer. While comparisons are rife about the usage of API and Pinterest’s fears that the tool may eventually go the twitter way that left many developers angry when their additions to the interface were remodeled and integrated into the newer versions of Twitter as a whole.

 

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