Facebook has fired the latest salvo in the ongoing patent saga between Facebook and Yahoo. The social networking site has accused Yahoo of infringing on 10 of its patents, according to a court filing. The decision comes close on the heels of Yahoo taking Facebook to court over patent infringement last month.

The move only sheds more light on the dark side of technology, where competitors continue to file claim after claim against each other for patent infringement. The patent wars have already rocked the Smartphone and Tablet space with companies such as Apple Inc, Microsoft Corp and Motorola Mobility Holdings Inc. embroiled in legal battles.

The other important aspect of Facebook’s move is the timing; the company is all set for an unprecedented initial public offering, valuing the company at up to $100 billion. People following the tech space say companies are more vulnerable to patent suits, when they coincide with IPO’s, investors analyze and think twice before investing. Having said that about Facebook, Yahoo has its own fair share of problems to deal with, the Internet giant is battling against dwindling revenue, while it’s CEO Scott Thompson is facing ire from activist hedge fund Third Point.

A one click payment that uses social media login credentials to make payments is being tested by a major European media company. The inspiration behind such an idea was to make it easy for people to make minute or small scale payments, even in the range of 10 to 20 cents. The pay wall structure of online publishing houses can be bought down if the system comes into effect. For e.g. let’s say a user clicks on a link that interests him/her and leads to the article on the publisher’s website, however the article is behind a pay wall. In this scenario, one would have to miss out on reading the article or pay the subscription fee for the entire magazine. The proposed payment system will let you pay for this article alone in a single click by logging in through Facebook/Twitter.

Such a shrewd business idea can help online publishers, media companies, low-priced goods and service companies flourish. The system has been developed by a start-up company in Belgium. The company named Paycento will offer both small payment services as well as large scale.

People generally create accounts and log in to Facebook to stay in touch with friends and to make new ones. That agenda is about to make a little shift.

One of the developers of Facebook felt the social networking site was too cheerful and bright. And that led him to creating a new App, which from the response it has garnered looks like just the new ebb Facebook needs. If stalking your friends and exes was your thing to do, there is now another way to keep track of your enemies. Or are you the kind that hates all the new trends and a cynic who wanted to cry out loud? Here is the thing just for you.

Dean Terry created the app called EnemyGraph that will let Facebook users name their enemies. It’s a free app that was launched earlier this month by a team headed by Terry. A person, group, company, anything could be named as an enemy. If that message does not seem strong enough, the enemy could be upgraded to an archenemy. Hate the timeline too much? Just go make it your enemy and declare war for the world to see.

In a move that is likely to be the most posted news on the popular social networking website Facebook, Angry Birds the most downloaded, purchased and played game that was first launched with Apple iOS in Decemeber 2009, will now be available for internet users on Facebook. Developed by the Finnish gaming powerhouse company, Rovio, the game received immense success when it was made available to Apple user. Very soon as the popularity of the game surged, the game started appearing on in its online and desktop versions. Featuring wingless angry birds that need to be slingshot at unstable structures that house pigs, was popularized further due to comical style, addictive game play and low price. The game gained immense popularity amongst teens and youngsters while there is no denying that almost all age groups took an instant liking to the game.

Facebook has largely become a phenomenon that has been more pervasive than Google or YouTube put together. Its effects have been felt over a wide range of aspects like friendships, politics and business while it has increased the depth of virtual interactions through its very interestingly designed platform. The global reach of Facebook has not only made records but also broken a few. It has given people an opportunity to connect with long lost friends and estranged family members while acting as a consistent connectivity medium to those who are far away from their loved ones. Facebook’s meteoric rise has had profound effects on the way human beings are connected and how they react. Adding a new facet to human social and cultural cognition, Facebook has induced a new realm of study in the context of technology shaped human behavior and interactions.

In 2010, Facebook became world’s most visited online resource beating Google to it. As a countermove, Google started its own social networking space. This particular move gives us an idea about the time we live in.

Social Media has grown and is no longer just a space for communication and content sharing as it originally began. Now social media has started to influence the success of business and has become a thing of interest for investors and consumers.

In 2011, social media began to significantly influence the global markets too such an extent that now it helps in determining trading strategies and stock value.

In today’s society, technology is growing at an exponential rate.  87% of the American population own a cell phone.  61% of Americans get their news online and within this group of people 75% receive such modern information by visiting their favorite or preferred web sites.  The days of buying hard copies of newspapers from vendors are slowly dwindling.  What is growing paramount for the average Joe is to rely on SOCIAL MEDIA in order to progress and live in accordance with their dreams, whatever they may be.

In a world connected through online social forums and networks that are gaining importance in terms of market research and clientele acquisition for companies and organizations alike, Citibank has recently invested in the same direction by introducing the reward points through the Facebook social network platform. This trend which was until recently being adopted by socially conscious organizations like non-profits and NGOs and Citibank is one of first few corporates to leverage the user activity on Facebook as a means of inviting potential client interest and marketing their brand.

Lady Gaga with 17 Million followers on Twitter is the most sought after celebrity on the website. However, that does not automatically make her the most powerful social-networking star. The top spot in the social media power game is owned by Justin Bieber, the number in his favor is that he tweets almost 10 times more than Gaga, is-spite of having 1.6 Million followers less.

The search giant has monopolized the search market and influenced the way web marketing, as we know today, exists. It has provided the ways and means to get known online and increase the “air-time” through right methodologies at the disposal of many online marketing enterprises. However, besides monopolizing the market, Google has been careful of its competitors, especially Bing and green revolution influenced Ecosia. Although, the market share for both of these is nothing in comparison to Google and its partners, the controversial information collection and sourcing practiced by the search giant isn’t going down so well with people who are already vary of the companies intent on using personal information under the pretext of providing targeted advertisements and promotional offers.