5 Social Media Musts! – How To Improve Your Social Following

Social media has taken the world by storm, instantly becoming a part of the daily lives of most citizens of the modern world. You may have joined several social media networks to keep up with the latest fad, but now realize that your only followers are a few random spammers and fake accounts. So how do you build a respectable social media following? While you could spend all day posting and reading other people’s posts, it is likely that such action would only result in your day becoming entirely unproductive. Here are a few basic tips to improve the relevance of your social media profiles.

1. Personalize Your Layout

Think of a social media profile as an apartment. When you first move in, the walls are all white, no furniture or art spruces up the décor, and no smells of fresh baked bread or roasted poultry fill the air with a delectable aroma. But you mean to change that, and that’s why you bring in all of your possessions and turn a house into a home. Social media functions in much the same way, and you should look at your profile as an empty apartment, ready to be filled with your content. Delete the default profile picture and add your own banner, background, avatar, colors, and other touches. Then start posting away.

2. Provide Meaningful Content

Would you follow yourself on Twitter or like your own page on Facebook if you were an unrelated passerby? If the answer is no, change that! Post a funny comment or meem every few days to brighten the day of your audience. Then fill in the time between with pictures, interesting facts and news, personal anecdotes, and a whole range of personalized content. Give people a reason to follow you, and they will.

Ideas That Put Your Social Media Marketing To Work for You

If you have heard of Facebook, Twitter or Google Plus, you surely know that marketing through social media channels is the next big thing. Like many people, you might be wondering how you can harness the power of social media to your business’s advantage. This article has a number of tips to help you in your social media marketing endeavors.

Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.

Do not hesitate to request help when it comes to social media marketing. Social media marketing is a huge area and there are people who specialize in helping your make the most of it. This is not a cheap option, but it can be helpful.

Keep the tone of all social media posts humble and friendly. Your company might be big, but if you have a big ego, your social media campaign will be a big failure. Never express the opinion that you are more important or powerful than your customers and followers. These individuals are the bedrock of your profits.

A severe backlash from the users of Facebook on email switch

The most popular social networking site Facebook is facing a wave of agitations from its users when it changed the email address with the address of the face book. This change has drawn flak among most of its users as they feel they were quite annoyed about how Face book has taken this major decision without seeking prior permission.

Face book first gave indication about the move in April when it released a statement that it was updating addresses on the Face book to make them consistent across its site. At that time majority of them did not take the issue seriously. The emails sent to @facebook.com addresses will appear alongside the posts sent through the network’s internal message system that allows the users to pick up both types of communications from the same place.

This drastic change made by the Face book was first noticed and pointed out by the bloggers over this weekend and thereon spread on to the media houses on Monday leading to a cacophony among the Face book users. Face book spokeswoman Jillian Stefanki issued a statement that the site is also rolling out a setting that allows its users to decide which email addresses to show on their pages.

Undo your gaffs with Facebook’s editing option

Social networking sites act as a platform for people who want to socialize and mingle with people around the world. These websites provide a suitable environment in which two unknown people who have never spoken to each other or haven’t even thought of speaking to each other can become friends just by looking at the photos of the person who they want to make friends with. Facebook is one such site which sits on top of the list of social networking websites and promotes people for photo sharing and socializing on the net through its website.

These sites promote friendship and bringing people together. But sometimes there are instances that these websites become the very reason for bitterness and break-up among friends. There are individuals who say they got offended by the comments of their friend or fiancée or any other relative on Facebook and this initiated the fight between them. But is this the fault of the website owners to see whether people are getting seriously ill-treated and some are misbehaving on the website or the comments posted under photos or pictures are becoming the reason to bitterness and quarrels among friends. Well to curb this problem, Facebook has introduced a new editing option on the website in which after you leave a comment you are free to edit it or even delete it. Earlier, after writing a comment which wasn’t intended to be written, we could only delete the comment. But now, we can edit the comment with ease.

Romney Winning the Facebook Battle

The U.S Presidential poll is fast approaching and the race to the White House is heating up. If you thought Barack Obama and Mitt Romney were taking on each other in the real world, they seem to have taken the battle virtual as well. The online battle between the two is certainly keeping everyone interested. Recent numbers published have shown that Romney’s popularity on Facebook is surging, while his competitor’s popularity, well, is not dipping but definitely slowing down.

Figures published by Facebook indicate that the Republican nominee, Romney added over 71,000 fans in the week between June 11 and 17 – that officially make it the best week for him in a while. President Obama wasn’t far behind either, in fact, with 77,000 new fans he added more fans than Romney, but his numbers point to a decline in the last few weeks. The Democrat has only seen an increase of 1.7% over the last month, whereas his rival Romney saw an increase of 10.8% – quite a gulf isn’t it? On the other hand, Romney still has a long way to go till he reaches 27 million fans that Obama has – but it would be unfair to make the comparison because fans of Obama have been accumulated for the last 5 years since his election.

In what makes for strange reading, the numbers for Twitter were completely different and told us a different story. Between Monday and Tuesday, President Obama added more than 36,000 followers, while Romney added a paltry 2000.

The first advertiser campaign opens up in Pinterest

The first advertisement campaigns opens up on Friday on Women’s Health Magazine through its website Pinterest. There were numerous contests held in the past on Pinterest but not on behalf of another advertiser. The magazine is inviting the readers to participate in this contest by creating “Sparkling Summer” Pinterest boards that is integrated with the images from the advertiser – Forevermark Diamonds.

The participants of this contest are eligible for a trip to a Woman’s Health Party in the Hamptons during the summer. The emergence of Social Media has created ripples in the advertising sector. Most of the advertisers find social media as a difficult territory to enter into.  There is negative criticism from the followers and fans on the aspects of the vociferous sponsored messages that appear in the other media such as radio and print media.

Majority of social media accounts rests with the editorial department of the magazines who use these social media accounts for building up their audiences and driving up traffic to their websites. Women Health magazine believes that the social media campaign related with the contest is enough to counterbalance the appearance of sponsored content in the news feed of their Pinerest fans. The offer prizing will definitely create a fruitful experience related with Women’s Health magazine that is very much alive to the audiences.

Facebook hits back at Yahoo

Facebook has fired the latest salvo in the ongoing patent saga between Facebook and Yahoo. The social networking site has accused Yahoo of infringing on 10 of its patents, according to a court filing. The decision comes close on the heels of Yahoo taking Facebook to court over patent infringement last month.

The move only sheds more light on the dark side of technology, where competitors continue to file claim after claim against each other for patent infringement. The patent wars have already rocked the Smartphone and Tablet space with companies such as Apple Inc, Microsoft Corp and Motorola Mobility Holdings Inc. embroiled in legal battles.

The other important aspect of Facebook’s move is the timing; the company is all set for an unprecedented initial public offering, valuing the company at up to $100 billion. People following the tech space say companies are more vulnerable to patent suits, when they coincide with IPO’s, investors analyze and think twice before investing. Having said that about Facebook, Yahoo has its own fair share of problems to deal with, the Internet giant is battling against dwindling revenue, while it’s CEO Scott Thompson is facing ire from activist hedge fund Third Point.

Pay with a single click using Twitter or Facebook

A one click payment that uses social media login credentials to make payments is being tested by a major European media company. The inspiration behind such an idea was to make it easy for people to make minute or small scale payments, even in the range of 10 to 20 cents. The pay wall structure of online publishing houses can be bought down if the system comes into effect. For e.g. let’s say a user clicks on a link that interests him/her and leads to the article on the publisher’s website, however the article is behind a pay wall. In this scenario, one would have to miss out on reading the article or pay the subscription fee for the entire magazine. The proposed payment system will let you pay for this article alone in a single click by logging in through Facebook/Twitter.

Such a shrewd business idea can help online publishers, media companies, low-priced goods and service companies flourish. The system has been developed by a start-up company in Belgium. The company named Paycento will offer both small payment services as well as large scale.

It’s time to add the enemies

People generally create accounts and log in to Facebook to stay in touch with friends and to make new ones. That agenda is about to make a little shift.

One of the developers of Facebook felt the social networking site was too cheerful and bright. And that led him to creating a new App, which from the response it has garnered looks like just the new ebb Facebook needs. If stalking your friends and exes was your thing to do, there is now another way to keep track of your enemies. Or are you the kind that hates all the new trends and a cynic who wanted to cry out loud? Here is the thing just for you.

Dean Terry created the app called EnemyGraph that will let Facebook users name their enemies. It’s a free app that was launched earlier this month by a team headed by Terry. A person, group, company, anything could be named as an enemy. If that message does not seem strong enough, the enemy could be upgraded to an archenemy. Hate the timeline too much? Just go make it your enemy and declare war for the world to see.

Facebook will now be victim of the Angry Bird attack, You’ll Love It

In a move that is likely to be the most posted news on the popular social networking website Facebook, Angry Birds the most downloaded, purchased and played game that was first launched with Apple iOS in Decemeber 2009, will now be available for internet users on Facebook. Developed by the Finnish gaming powerhouse company, Rovio, the game received immense success when it was made available to Apple user. Very soon as the popularity of the game surged, the game started appearing on in its online and desktop versions. Featuring wingless angry birds that need to be slingshot at unstable structures that house pigs, was popularized further due to comical style, addictive game play and low price. The game gained immense popularity amongst teens and youngsters while there is no denying that almost all age groups took an instant liking to the game.


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