Avengers at Midnight!

The summer movie season started with a bang with the ‘Avengers’ flexing their muscles at the midnight box office. ‘The Avengers’ a superhero movie mash-up of Marvel comic characters was released in U.S and Canadian midnight screenings on Friday, earning $18.7 million in weekend sales.

According to the industrytracker.com, the film a Walt Disney Company unit Marvel Studios, is the second-highest midnight debut for a non-sequel film coming in about $1 million short of the March 2012 total for ‘The Hunger Games’ at $19.74 million. ‘The Avengers’, ranked 8th in the list of all-time best midnight openings behind several ‘Harry Potter’ and ‘Twilight’ franchise films. The best midnight debut belongs to ‘Harry Potter and the Deathly Hallows-Part 2’, the final movie in the franchised raked in $43.5 million in its midnight debut last year. ‘Avengers’ also includes a star studded cast such as Scarlett Johansson and Robert Downey Jr. in which Iron-Man, Thor, Captain America and Black Widow among others band together to fight evil on earth. ‘The Avengers’ debut kicks of four-months of movie going filled with special effects, sci-fi, adventure, comedy and big-name Hollywood stars meant to attract younger audiences that are out of school for summer. This season can bring in as much as 40%of annual movie ticket sales in the U.S and Canada.  After just 9 days in theaters, ‘The Avengers’ has already shown its advantage of superhero status to a massive box-office in international markets. The ticket sales reached $304 million starting Friday morning, Disney said, surpassing total overseas earnings for ‘Captain America’, the first ‘Iron-Man’ and ‘Thor’. The intense international demand is responsible for the boosted forecasts for opening weekend in the U.S and Canadian sales.


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