Yahoo surprises by appointing Google’s Mayer as CEO

Yahoo Inc picked up Google Inc’s Marissa Mayer to become its new CEO which is a surprise choice. Marissa Mayer had already established herself as an engineer with enough credentials from Silicon Valley and with her appointment, signals a new focus on technology of this struggling internet company. Thirty seven years old Mayer edged out front runner and acting CEO Ross Levinsohn to become Yahoo’s third CEO within a year. The news of Yahoo’s appointing new CEO helped in pushing up its shares up by 2% to $15.97 after the trading hours.

Yahoo further informed that Mayer would assume her role on Tuesday when the company is scheduled to report its quarterly financial results. Her appointment as a CEO brings in a new strategy to focus on web technology and products instead of beefing up online content. She is Google’s twentieth employee and is the first female engineer to led various businesses at Google that include the designing of its flagship search engine and its location and local service businesses. She was credited for picturing the simple and clean Google search interface that is still in use today and a major selling point for the web surfers.

Ms. Mayer is recognized in Silicon Valley as focused more on technology than content as opposed to Levinsohn who in just few months during his helm tried to push a strategy of strengthening the company’s online content with media partnerships. Mayer hopes to stem losses to Google and Facebook what her high profile predecessors failed to do so.

Mayer’s appointment completes the process of turbulent year at Yahoo. In the month of May, Scott Thompson resigned as CEO after less than six months on the job after a controversy raged over his academic credentials. Thompson was then replaced by Carol Bartz who was fired in September after failing to regenerate Yahoo. Mayer’s ascent comes at a time when her profile at Google appeared to have diminished in recent months.

Nevertheless, Mr. Eric Schmidt who is the executive chairman at Google dismisses the notion that Mayer left because she was marginalized at Google and admitted that hiring her is a real win for Yahoo. Ms. Mayer said that Yahoo could excel both in media and Tech Company and her focus will always remain on end users, great technology and terrific talent.

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